What is Evergreen Content?
Evergreen Content is content that stays relevant and “fresh” over a long period of time. It actually gains popularity later on, because it is never outdated information and is visited by many people making it timeless. Having evergreen content on your business’s website is crucial if you want your company to stay ahead of the game, and keep up in today’s competitive digital world.
Evergreen content can be displayed in several formats. The most popular are articles, blog posts, videos, images, and infographics. Evergreen content allows your company to build content strategy that will stay relevant and valuable to your customers and readers for a long time.
Here are 5 important things to remember when creating evergreen content for your business.
- Make It Sustainable
By incorporating evergreen content into your businesses content marketing strategy, along with your established SEO techniques, you have one powerful tool that puts competitors at a disadvantage. Furthermore, it is important to put highlighted keywords pertaining to your company within the evergreen content. In addition, make sure to do your keyword research so the selected keywords are relevant to the content, and the people searching them find exactly what they are looking for efficiently. By doing so, this will also help boost your keyword rankings.
2. Have Consistent Value
When your business has evergreen content, it will show your company’s consistent value. Evergreen content helps build loyalty and trust with its customers and readers. People searching the web won’t even think to look elsewhere for information about your company with this solid content. When content stays relevant over a long period of time, more leads are generated as the content continues to be searched, found, and shared. According to Melissa Marrs, one study found that more than half of respondents are willing to buy another product from a company that provides them with custom media such as video evergreen content. Additionally, 6 in 10 say that after reading a custom company publication, they feel like they know more and feel better about the company.
3. Set Your Goals
What are your goals in pursing new content for your company website? Are you trying to generate more traffic or find new leads? Is your current content not defining an important topic about your business? By setting goals for creating your personalized evergreen content, your company can better your search rankings, increase website traffic, and efficiently explain something to your customers and readers. Your business will rank higher in search results when you have quality sustainable content. It will be better optimized, creating the desired higher-ranking results.
Furthermore, website traffic is increased by these higher search rankings, which not only brings more visitors to your site now, but creates a visitor stream to follow, leading future customers and readers to the right place for years to come.
In addition, many customers and readers are searching keywords to find certain information about your company, and when you create evergreen content that is in a simple list, video, or image format, it will be easy to explain and answer any questions they may have at once place.
4. Know What It Is & And What It Is Not
Evergreen content is How-To-Guides and tutorials, frequently asked questions, resource lists and tools, product reviews, industry definitions, best practices, tips, and more. These formats are displayed in blog posts, videos, images, articles, and infographics. Make sure to touch up for evergreen content every once in a while because certain terms may become outdated but for the most part the content itself will stay relevant for years to come.
Evergreen content is not news articles, statistic’s or numerical reports of any sort that are likely to change and expire, seasonal information and holidays, and articles focusing on current trendy clothing or pop culture fad. Keywords used in these articles very often end up in the Google graveyard and will never be searched again. When creating content for your business, as long as you plan on staying in business for a while, you must carefully select popular keywords that will attract the correct audience to your content.
5. Evergreen Content Takeaway
Evergreen content is very valuable and beneficial content to incorporate in any business website. Remember that evergreen content is timeless by staying relevant for a long period of time. You should consider all the formats that evergreen content can be displayed as, and choose the best one that fits your company’s needs and is appropriate for your target audience. Make sure that your content is sustainable with popular keywords pertaining to your business. Display consistent value in your evergreen content, because showing that loyalty and trust goes a long way. Set your goals for generating traffic, leads, or solving problems by answering common questions in easy to read evergreen content formats. Knowing what evergreen content is and is not, is crucial in order to successfully create content with the right keywords, and it will help you decide which type of content is best suited for your business, and the message you are trying to get across.